1. What was the need to launch Pure Poultry?
Pure Poultry is the only Antibiotic free chicken brand in the Pakistani Market. Out of serious health concerns and some fake campaigns, poultry was becoming more controversial for consumers who were searching for the truth about the most popular white meat.

2. Why do we need Antibiotic free?
Unfortunately, antibiotic resistance is becoming common in Pakistan. One of the major reasons is use of uncontrolled antibiotics in chicken feed and treatment. There was a dire need to remove unwanted medication from chicken as it is cooked or consumed many times during a week in Pakistani households.

3. How did Pure Poultry raise an antibiotic free chicken?
We chose to locate our farm at the most biosecure location near Attock where pure glacier water is available to the neighbourhood (source Terbela Dam). Our day old broiler chicks are sourced from Arsalan Poultry, who administer their flocks with 3
doses of Salmonella vaccines for their breeders, making it the most popular day old broiler (over-booked) chick in the market today. At Pure Poultry we take an extra precaution and inoculate the Broilers again in the first week. This immunises the day old chick further from catching bacterial infections. It is an expensive solution, however nothing compared to safety of human health. Pure poultry flocks grow slower than those raised on antibiotic growth promoters thereby making the meat quality premium.

4. What is the competition of Pure Poultry?
Al Youm (Al Marai brand) available in UAE is the closest product to Pure Poultry. Al Youm is available as fresh raw chicken, while Pure Poultry reaches Karachi, Lahore and Islamabad in frozen form.

5. How can you prove Pure Poultry is Antibiotic free?
We have HPLC test reports available for the chicken and the feed given to our flocks.

6. What is Salmonella Vaccine?
Salmonella (bacteria) causes Food poisoning and Typhoid. If the flock is administered by drinking water Avipro Salmonella (Enteritidis and Typhimurium) vaccine, the chances of catching infections are minimised. Without this vaccine, the flock remains very vulnerable to its environment. This vaccination for Samonella safety on poultry farms is “mandatory” in UK and many European countries.